New single ticket to visit the MORERA, the Lleida Museum, the Seu Vella and the Templar Castle of Gardeny

Lleida has a new strategic tool for tourism promotion, the Lleida City Pass. The mayor, Fèlix Larrosa, and the councilor for Culture, City Promotion and Consumption, Pilar Bosch, presented it today at MORERA accompanied by those responsible for the affiliated facilities: Joan Baigol, director of the Seu Vella Consortium; Jesús Navarro, director of MORERA, Museum of Modern and Contemporary Art of Lleida; and Claura Arbués, director of the Museum of Lleida; as well as Mònica Terrado, director of the Department of Tourism of the Lleida City Council; and Miguel Luis Lapeña, deputy director of Economic Promotion.

Larrosa stated that the new card will allow “to position Lleida in the tourism market and in the world”, to differentiate itself and to be a “key element for the dissemination of our heritage”, reinforcing the “cultural capital, of historical and artistic heritage and of complementary services”.

The mayor thanked the head of Lleida Tourism for coordinating the project, which has been in the works for months, as well as the collaboration of the different facilities to make this new tool a reality.

He also expressed the desire for more cultural establishments to join, including those with free entry, to integrate the city’s main tourist assets into a single visit experience, and for the catering, hospitality and services sectors to also embrace this tourism product.

For her part, Bosch highlighted that this is the first time that this joint action has been carried out through a system of temporary passes that “will promote knowledge of the heritage, the deseasonalization of visits and the average stay and consumption in the city’s commercial and tourist services fabric”. The councillor explained that the card is designed for tourists and visitors, but also for citizens.

Lleida City Pass

For a fixed price of 12 euros, the card includes, for one month, a single access to each facility: the Seu Vella of Lleida, the Museum of Lleida, the Morera. Museum of Modern and Contemporary Art and the Castle Templar of Gardeny.

The points of sale and collection are, from today, the Lleida Tourism Office and the four collaborating tourist establishments. The card can also be purchased online at turismedelleida.cat.

So far, 800 prints have been made that will be distributed among the 4 tourist resources. In addition, 2,500 informative leaflets have been made.